Affaire de Coeur vs. Lee Goldberg, Update--veinglory
On July 21, 2008, or there-abouts, author Lee Goldberg deleted a review of one of his books by an
Affaire de Coeur reviewer. The basis for this was the association (now severed?) with
LightSword Publishing, who had been extensively and positively featured in the magazine. And because
"advertisers get positive reviews and articles written about them depending on the amount of page space they purchase." Mr. Goldberg covers Romantic Times' assertion that bought reviews are not rated any higher than free ones but concludes
"Whether that's true or not, the practice is highly unethical and creates an unacceptable conflict of interest. It's shameful. Advertising should never have any influence over editorial content. That's a basic tenet of ethical journalism." Making it clear that it is the buying of reviews at all that he objects to--even if the favorability of the review is unaffected.
I had previously commented on the open policy the magazine to allow advertisers to provide content for the magazine (apparently to be printed 'as is' based on some of the articles I have read) and in order to have cover art shown with reviews and appear on the cover. And to guarantee reviews for books by advertising publishers or authors. There is nothing to suggest that purchasing advertising effects the rating of a book. On might argue that if AdC doesn't run negative reviews any review is "positive" review. However, a quick scan of the latest issue shows reviews that lean positive (average rating=4.1/5) but certainly do cover the full scale with some of the lower scores relating to books by advertising publishers. (p.s. I am pretty confused about the AdC review that got 5.5/5 stars. Typo?) I would consider Mr. Goldberg's initial statement correct only if the word "positive" was removed--but the post in full establishes that whether the bought review is positive or not is not the key aspect of his objection.

I could quibble about the exact correctness of several of Mr. Goldberg's statements but in blogging and comment he made the main thrust of his objection quite clear. And when Ms Snead
wrote:
"It came out that there are some magazines and web site where authors have to pay for reviews ... We have never done that." Um. Well, Mr. Goldberg clarified in his comment:
"What I said is that AdC will review books and publish editorial content in exchange for the purchase of an advertisement. In other words, reviews can be bought." Of the two statements the latter is more correct (with reference to AdC's
own advertising pdf brochure):
"To compliment your ad and review we also offer interviews and articles. If you would like to have an interview let us know 3 months in advance so it can appear in the same issue as your review and ad" (emphasis added).
Why am I bringing this all up again. Well, because the good folks at Affaire de Coeur, have and I do not think it an apt last word. In the most recent issue of Affaire de Coeur, Louise Snead (Editor in Cheif) called all authors and publishers who had ever been reviewed by the magazine
"cowardly" and
"disinterested in the truth" for not stepping forward to declare
"Goldberg's opinions were false". In a full page rant Ms Snead characterised Mr. Goldbergs words as (let me count the ways): unverified hearsay, untrue, slanderous, lies, false, unfounded, unresearched, and careless. She persists with making a straw man out of Mr. Goldberg's complaint by focusing on the money-for-stars aspect that is not true, and also not the point. Whereas in her own words the accusation that
"we sold reviews vis a vis ads", if I am parsing that right, is factually correct.
Ms. Snead seem not to realise that the palpable lack of support for her position has less to do with widespread inability to comprehends basic facts or simpering cowardice, and more to do with the fact that her position is not strong. Paying for ads does get you reviews with the magazine. No amount of pointing to sites who do worse, or accusations of slander, will obscure that. She might have spent a little of her page space in outlining and defending the practise, rather than reprinting large sections from her blog--with a side order of editorial spleen and
torschlusspanik. Because if the magazine is to have this kind of 'you are with me or you are a yellow-bellied moron' tone I may not be the only one not renewing. (And given the use of my own name in some of the blog comments I must say that spreading hearsay of dubious accuracy is apparently sometimes considered good for the AdC goose even when it is slander for the Goldberg gander.)
For me, Karmyn, first comment on the same post, sums the whole thing up:
"Goldberg can be a total douche about some things, but he seems to be right about this. Books should be reviewed on their own merits, not on how much money somebody paid for advertising with the reviewers."p.s. The magazine has a quarter page advertising their blog--in which they have not replaced the default
'about' page. Meanwhile they continue to have
this blog with one different post. Will the real AdC blog please stand up?